Alex Center is a designer, podcaster and founder of the

award winning design & branding studio

CENTER.

From 2006-2017, he worked for The Coca-Cola Company, helping build the brands

vitaminwater,

POWERADE

and

smartwater.

Today, he and the team at CENTER are building the next generation of icon brands partnering with companies like

United Sodas of America,

Apple,

HEYWEAR,

Good Light,

New Balance,

SIMULATE

and

Liquid Death.