Alex Center is a designer, podcaster and founder of the
award winning design & branding studio
From 2006-2017, he worked for The Coca-Cola Company, helping build the brands
vitaminwater,
POWERADE
and
smartwater.
Today, he and the team at CENTER are building the next generation of icon brands partnering with companies like
United Sodas of America,
Apple,
HEYWEAR,
Good Light,
New Balance,
SIMULATE
and
Liquid Death.