vitamin water you're up ooh campaign
       
     
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vitamin water you're up ooh campaign
       
     
vitamin water you're up ooh campaign

In 2012, The beverage landscape had become so inundated with noise, pretenders and others, that vitaminwater needed to to help bring visual clarity to its brand and to create distance from the marketplace chaos. The distinct bands of color and the impact of athletes, musicians and other high-energy personalities work together to create an impossible-to-ignore endless ribbon of bold,delicious enhanced hydration that threads through the culture. We amplified the brand,and in turn, reinstated vitaminwater’s leadership status.

vitaminwater_OOH_905.jpg
       
     
vw_ooh2_905.jpg
       
     
ooh03_905.jpg
       
     
B103_VitaminWater2_905.jpg
       
     
M131_VitaminWater1_905.jpg
       
     
VitaminWater_subwayad_905.jpg
       
     
M137_VitaminWater3_905.jpg