Powerade sidelines
       
     
Powerade_Training-4.jpg
       
     
Powerade_Training-303.jpg
       
     
Powerade_Training-333.jpg
       
     
Powerade_Training-398.jpg
       
     
Powerade_Training-559.jpg
       
     
Powerade_Training-546.jpg
       
     
PWR_Sidelines.jpg
       
     
photo 1.JPG
       
     
Sidelines02_low.jpg
       
     
NYK_012414_1421.JPG
       
     
NYK_012414_1403.JPG
       
     
Powerade sidelines
       
     
Powerade sidelines

In 2013, Powerade wanted to go back to their roots and needed a strong visual consistency for the brand. We decided that it was best that we went back to the blue and black color system that the brand was known for. Powerade blue was back and we wanted to create a disruptive design for the various pieces that make up the sidelines kit. I designed this asymmetric cooler, cup and water bottle system that could stand out on the worlds biggest stage. 

Powerade_Training-4.jpg
       
     
Powerade_Training-303.jpg
       
     
Powerade_Training-333.jpg
       
     
Powerade_Training-398.jpg
       
     
Powerade_Training-559.jpg
       
     
Powerade_Training-546.jpg
       
     
PWR_Sidelines.jpg
       
     
photo 1.JPG
       
     
Sidelines02_low.jpg
       
     
NYK_012414_1421.JPG
       
     
NYK_012414_1403.JPG