POWERADE REBRAND
       
     
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BASKETBALL_PWR_Experience.jpg
       
     
POWERADE REBRAND
       
     
POWERADE REBRAND

In 2009, Powerade was relaunched as Powerade ION4, a formulation that contains four key electrolytes in the same ratio that is typically lost in sweat. The objective was to create a new package for the brand that showcased ION4 and repositioned Powerade as a modern, tough sports drink. 

POWERADE_ION4.jpg
       
     
_MMC6443.jpg
       
     
Screen Shot 2014-08-04 at 8.19.42 PM.png
       
     
Screen Shot 2014-08-04 at 8.19.27 PM.png
       
     
Screen Shot 2014-08-04 at 8.20.24 PM.png
       
     
Screen Shot 2014-08-04 at 8.20.40 PM.png
       
     
Screen Shot 2014-08-04 at 8.21.17 PM.png
       
     
BASKETBALL_PWR_Experience.jpg