The target for Groundlink is described as George Clooney (from Up In The Air) meets Ari Gold. Now that’s one dynamic male figure. The classic good looks of the Clooninator with the dynamic personality of Ari Gold? Are you kidding? Could you even imagine the ego on this super creature? Well that got us thinking. Who are the real life versions of these characters off the screen? We put together a list of the smart- est, wittyest, in the know executives and thought long and hard about how we might introuduce them to GroundLink. But what do all of these guys have in common? The answer: they like themselves. A lot. Let’s target these guys with personalize ads that convince them to use GroundLink while introducing them to our service and our unique brand personality. The result is a blog worthy campaign guarenteed to get people talking.