FULL THROTTLE ENERGY DRINK
       
     
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FULL THROTTLE ENERGY DRINK
       
     
FULL THROTTLE ENERGY DRINK

The Coca-Cola Company wanted to give Full Throttle a new position in the marketplace. The idea behind the redesign was that full throttle is an energy drink that is about what's in the can and nothing else. My design was inspired by old school oil can design that represents a simpler more regid american way of life.

FT_LINEUP_FINAL.jpg
       
     
Screen Shot 2014-08-05 at 11.01.36 AM.png
       
     
Screen Shot 2014-08-03 at 2.44.19 PM.png