Speaking Engagements

Method + Madness Conference - AIGA Phoenix Design Week - October 29th - 2017

Inside Job - AIGA Houston - November 4th - 2017

HOW Design Live - Chicago - May 3rd - 2017

AIGA Orlando - Feb 4th -2017

The Dieline London - September 15-16th - 2016

InSource In-House Perspectives 2 - NYC - Sept 29th - 2016

AIGA Cincinnati - Sept 30th - 2016

AIGA Design Camp - Minnesota - Oct 6th-9th - 2016

GIANT Conference - Charlotte - Oct 18th - 2016

HOW Design Live - Atlanta - May 22nd - 2016

AIGA Charlotte -  May 11th -2016

Dallas Society of Visual Communications - Oct 7th - 2015

AIGA INtrospective CLEVELAND - Sep 18th - 2015

AIGA @IN Philadelphia - Aug 15th - 2015

HOW Design LIVE - May 5th -2015

AIGA INSIDE OUT CT -  May 1st -2015

AIGA INitiative -  Feb 12th -2015

The Dieline Summit Paris - Paris - Nov 16th - 2014

The Pica Conference - Edmonton - May 8th - 2014 

HOW Design Live - SF - June 24th, 2013

The Dieline Forum - LA - October 12th, 2012

Alex Center is a Brooklyn-based designer who currently works as Design Director for the global beverage leader, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2013, he started sharing his story with speaking engagements at The Dieline Forum, AIGA INitiative, HOW Design Live and as a guest on Debbie Millman's famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. In 2016, he joined the AIGA In-house Initiative Steering committee, working to address the unique opportunities and challenges faced by the in-house community. Today, he leads the strategy and design vision for brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, editing instagrams for far too long and searching for the freshest prosciutto in New York City.


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99U - Design Director Alex Center Got A Masters in Branding at Coca-Cola.

TCG - Why The Future is Bright for In-house Creatives

InSource - I Am In-House

The Dieline - Top 10 Packages of the 90's

Canva - 50 Designers You Should Know About

Interview with HOW Design - The Future In-House 

Design Matters Podcast with Debbie Millman - Listen Here

AIGA - In-House is No Outhouse

Q&A with The Dieline - The Future of Package Design

GDUSA - Designer To Watch 2014