50 in the lab
       
     
 Press:    Fast Company      Mobile Marketer
       
     
50_ROMPLR_APP_934_v2.jpg
       
     
50_web.jpg
       
     
50_gtv.jpg
       
     
50 in the lab
       
     
50 in the lab

To promote the partnership between rapper 50 Cent and vitaminwater, we created a multiphased campaign around 50 mixing up his famous "formula 50" product in the laboratory. We also created a iPhone app with developer Romplr called "In The Lab" that allowed you to mix up 50's hit single "Baby By Me." The app was downloaded more than 250,000 times in the first two weeks after its induction into the App Store.

 Press:    Fast Company      Mobile Marketer
       
     
50_ROMPLR_APP_934_v2.jpg
       
     
50_web.jpg
       
     
50_gtv.jpg